‘Promotion of Higher Education and Marketing Strategies'

Brief Report on the Seminar held on 19-20 June 2008 in Prague

Information Highlights for the Balassi Institute

For the Balassi Institute, it was especially useful to obtain thorough information about how professional national agencies, such as CampusFrance and DAAD, were established, how their networks have been developed, how they are operating, what their annual budget is, how their financial and event reporting works and what the major challenges they face are.

Information Highlights from the Seminar for the National Agency for European Educational Programmes (NAEP)

The promotion of higher education is an emerging issue in the Czech Republic. Therefore, this project seminar has contributed a great deal for the representatives of NAEP and six Czech higher education institutions. The DAAD and CampusFrance representatives explained why it is important to market universities and their programmes internationally, and provided participants with a solid theoretical background combined with examples from the field to help them decide which marketing tools work best.

Information Highlights for SAIA

There was a block of presentations by CampusFrance and DAAD speakers, where we became acquainted by the promotion of higher education in general. Interactive approach of Etienne Cazin and Christian Muller was very appreciated, because they made comments on each other and explicitly explained the differences between CampusFrance and DAAD, differences and similarities between strategy, target countries, differences between the structure of organisations, how they operate abroad, etc.