The seminar ‘Promotion of Higher Education and Marketing Strategies' was held in Prague on 19-20 June 2008 at the Hotel Ibis Mala Strana Praha. The aim of the event was to provide an overview on a wide range of marketing strategies for recruitment via the Internet, education fairs, roadshows and agencies. It brought together 32 participants (mainly from three partner countries - the Czech Republic, Hungary and Slovakia), staff of international relations and marketing departments of higher education institutions, officers of ministries of education and representatives of national agencies. The seminar was led by Etienne Cazin (CampusFrance) as a moderator. Speakers also came from CampusFrance and DAAD - specialists in the fields of marketing, PR, recruitment and event organisation.