Project title: „Building capacities of East Central-Europe national agencies to promote higher education outside the EU"

INTERNATIONAL PROMOTION OF HIGHER

EDUCATION - EXPERIENCES AND CHALLENGES

With the support of the Erasmus Mundus Programme Action 4 of the European Union

PROGRAMME

23 March 2009 - Day 1

9:00-9:30 REGISTRATION

9:30-9:45 Welcome by Éva LAUTER, General Director of the Balassi Institute, Hungary

STRATEGIC ISSUES - WHY IS IT IMPORTANT FOR EUROPEAN COUNTRIES TO PROMOTE THEIR HIGHER EDUCATION SYSTEMS GLOBALLY?
Moderator: Christian MÜLLER, Head of Division Communications and Marketing, German Academic Exchange Service (DAAD)

9:45-11:10 State-level Internationalisation Strategies of Higher Education in East-Central Europe
Hungary - Károly MANHERZ, State Secretary for Higher Education, Ministry of Education and Culture
Czech Republic - Tereza HÁJKOVÁ, Department of Higher Education, Ministry of Education, Youth and Sports
Slovakia - Jozef JURKOVIČ, Director of the Department of Higher Education, Divison of Higher Education Institutions, Ministry of Education

11:10-11:30 Coffee Break

11:30-12:00 "Building Capacities of East-Central Europe National Agencies to Promote Higher Education Outside the EU" - A Project Funded by the European Commission within the Erasmus Mundus Programme Action 4
Speakers: Etienne CAZIN, Coordinator for Europe and Middle-East, CampusFrance and Ilona L'HOMME, Head of Lectors' Office, Balassi Institute

12:00-12:45 Erasmus Mundus 2009-2013: New Perspectives and Challenges
Speaker: Koen NOMDEN, Programme Coordinator, Education, Audiovisual & Culture Executive Agency, Erasmus Mundus & External Cooperation Unit

12:45-14:00 Lunch

GLOBAL TENDENCIES - WHAT ARE THE TRENDS AND CHALLENGES IN INTERNATIONAL COOPERATION, MOBILITY AND RECRUITMENT?
Moderator: Tereza BABKOVÁ, Coordinator for Erasmus Mundus and Jean Monnet Programmes, National Agency for European Educational Programmes (Czech Republic)

14:00-14:45 Global Tendencies in Student Mobility: Research Results from IIE's Open Doors and Project Atlas
Speaker: Daniel ROBERTS, Director, Institute for International Education - Europe

14:45-15:30 Promoting and Marketing of Higher Education - An Outline of European and National-level Strategies
Speaker: Chripa KIZHAKEPARAMPIL, Policy Officer, ACA-Academic Cooperation Association

15:30-16:15 DAAD's Operations Abroad - Experiences and Challenges
Speaker: Christian MÜLLER, Head of Division Communications and Marketing, German Academic Exchange Service (DAAD)

24 March 2009- Day 2

IMPLEMENTATION - HOW CAN ATTRACTIVE PROGRAMMES BE DEVELOPED FOR FOREIGNERS AND FOREIGN-STUDENT COMMUNITIES MANAGED?
Moderator: Jana REHOROVSKÁ, Scholarships Manager, Slovak Academic Information Agency

09:30-10:15 The French Quality Charter for International Students
Speaker: Nina VOLZ, Project Coordinator, CampusFrance

10:15-11:00 EC-funded Promotion Activities in Asia - A Case Study
Speaker: Louise WATTS, Coordinator for International Programmes, CampusFrance

11:00-11:30 Coffee Break

11:30-12:15 Developing Quality English-Language Programmes
Speaker: Niklas TRANÆUS, Project Manager, Department for Communcations and Marketing, Swedish Institute in Stockholm

12:15-13:15 Lunch

CASE STUDIES - PRACTICES OF HIGHER EDUCATION INSTITUTIONS FOR ENHANCING PROMOTION OUTSIDE EUROPE
Moderator: Louise WATTS, Coordinator for International Programmes, Campus France

13:15-13:45 Czech Republic - The Brno Universities
Speaker: Don SPARLING, Director of the Office for International Studies, Masaryk University

13:45-14:15 Poland - The Efforts of the Perspektywy Education Foundation in the Internationalisation of Higher Education
Speaker: Bianka SIWIŃSKA, Co-chair of Study in Poland, Editor-in-Chief at Perspektywy Education Foundation

14:15-14:30 Short Coffee Break

14:30-15:00 Slovakia - International Students' Experiences with Medical Education at the Jessenius Faculty of Medicine
Speaker: Erika HALAŠOVÁ, Vice-Dean for Educational Activities, University Comenius, Jessenius Faculty of Medicine